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URBN Hub

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Connecting Google Analytics

Do You Currently Use Google Analytics?

If not, you'll need to set up a Google Analytics 4 (GA4) property for your website. This allows URBN Hub to fetch your traffic and performance data.

  1. Visit Google Analytics
  2. Sign in with your Google account
  3. Click Admin (bottom-left corner)
  4. Click Create Account
  5. Fill in your account name and website property info
  6. Select Google Analytics 4 (GA4)
  7. Once created, copy your GA4 Property ID

Already Have GA4?

Jump ahead to enable data access for URBN Hub in Google Cloud.

Step 1: Create a Google Cloud Project & Service Account

  1. Go to Google Cloud Console
  2. Create a project (e.g. URBN Analytics)
  3. Go to APIs & Services > Library
  4. Enable the Google Analytics Data API
  5. Go to APIs & Services > Credentials
  6. Create a Service Account
  7. Name it (e.g. urbn-dashboard-service) and click Done
  8. Click your service account → Keys tab
  9. Add a new key → choose JSON → yourcredentials.json file will download

Step 2: Grant Access to GA4

  1. Return to your GA4 dashboard
  2. Click Admin → select your GA4 property
  3. Under Property, click Access Management
  4. Add the client email from your credentials.json
  5. Give it Viewer access and save

Step 3: Upload in URBN Dashboard

  1. Go to your Account Settings → Analytics
  2. Enter your GA4 Property ID
  3. Upload the credentials.json file securely
  4. Click Save — your analytics will now sync automatically

Need Help?

If you get stuck, please contact our support team and we’ll help you get connected.